Let’s call a spade a spade: blogging is tough. Well, real consistent blogging is.
I have yet to come across an award-winning blog that isn’t updated daily with content people actually care about. The trick I’ve learned is to quit trying to predict what they want to read and write from an authentic place instead. Fact: People like reading what others are passionate about.
Blogging has the ability to validate one major human fear: no one really cares what you have to say. This feels like reality in the first few weeks and months but like losing weight, it takes time to notice. By plugging at it daily, writing well, & focusing on a niche, an attention-grabbing blog may be precisely what you have at your finger tips.
But just in case you’re not sure, here are a few ways you can guarantee your blog will NOT make into the virtual blog history books:
1. Blog about something you aren’t passionate about but think others are.
2. Post only when you feel like it opposed to posting often.
3. Don’t link to other blogs where you garnered inspiration.
4. Lack focus.
5. Don’t proofread.
6. Ignore search engine optimization (SEO).
This isn’t an exhaustive list but rather a surface-scratching of how to fail at blogging.
The great news is by doing the polar opposites you have a fighting chance at leaving your mark in the blogosphere.